Terms & Conditions

These Terms & Conditions ("Terms"), together with any Subscription Agreement or order form referencing these Terms (the "Agreement"), govern the use of the Reelai platform (the "Service").

The Service is provided by Reelai Technologies AB, reg. no. 559539-0773 ("Reelai", "we", "us").

By using the Service, the Customer confirms that it has read and accepted these Terms and has the authority to enter into a legally binding agreement.

In the event of any conflict between these Terms and a separate written agreement between the parties, the written agreement shall prevail.

1. Definitions

In these Terms:

"Service" means the Reelai software platform provided by Reelai for managing buyer prospect data and generating insights and AI-driven matching between potential buyers and properties.

"Customer" means the legal entity that has entered into an Agreement with Reelai for access to the Service.

"User" means an employee or representative of the Customer who has been granted access to the Service.

"Customer Data" means all information, including prospect data, contact information and other materials, that the Customer uploads, collects or processes through the Service.

"AI Features" means features within the Service powered by artificial intelligence, machine learning or similar technologies.

2. The Service

2.1 Reelai provides an AI-driven software platform designed to help real estate brokerages collect, structure and activate buyer prospect data and match potential buyers with relevant properties.

2.2 The Service may include functionality for:

• collecting and managing buyer leads
• organizing prospect and contact data
• analyzing buyer demand and engagement
• generating AI-driven recommendations and matching insights

2.3 The Service is provided as a software tool intended to support brokerage activities.

2.4 Reelai does not act as a real estate broker, intermediary or advisor, and does not participate in or take responsibility for any real estate transactions conducted by the Customer.

2.5 Reelai may continuously develop, update and improve the Service and its features.

3. Use of the Service and User Accounts

3.1 Access to the Service requires user accounts.

3.2 The Customer is responsible for ensuring that account information is accurate and up to date, keeping login credentials secure and for all activities conducted through its user accounts.

3.3 The Customer shall ensure that its Users comply with these Terms.

3.4 The Customer shall use the Service only for lawful business purposes and in accordance with applicable laws and regulations.

3.5 The Customer may not use the Service in a manner that could harm the Service, violate applicable law, or infringe the rights of Reelai or third parties.

4. Customer Data

4.1 The Customer may upload or collect information through the Service ("Customer Data").

4.2 The Customer retains all rights, title and interest in and to its Customer Data. Nothing in the Agreement transfers ownership of Customer Data to Reelai.

4.3 The Customer is responsible for ensuring that:

• it has the legal right to transfer Customer Data to the Service
• personal data processed through the Service is handled in accordance with applicable laws and regulations

4.4 Reelai may process Customer Data solely for the purpose of:

• providing and operating the Service
• maintaining and improving the Service
• developing new functionality

4.5 Reelai may also use anonymized and aggregated data derived from the use of the Service for product development, analytics and improvement of its services and algorithms, provided that such data cannot identify the Customer or any individual.

5. AI Features

5.1 The Service may include AI Features that generate insights, recommendations or matching results.

5.2 AI-generated outputs are provided as decision-support tools only.

5.3 Reelai does not warrant the accuracy, completeness or reliability of any AI-generated output produced through the Service.

5.4 The Customer remains solely responsible for verifying information and for any decisions made based on such outputs.

5.5 Reelai retains all ownership in and to the AI Features, including algorithms, models and improvements developed in connection with the Service.

6. Personal Data

6.1 In connection with the Customer's use of the Service, Reelai may process personal data on behalf of the Customer.

6.2 In such cases:

• the Customer acts as data controller, and
• Reelai acts as data processor

6.3 Personal data processed through the Service may originate from the Customer's systems, including CRM systems, email systems, lead sources and other connected systems integrated with the Service.

6.4 Reelai will process such personal data only in accordance with the Agreement and the Customer's instructions.

6.5 Where required under applicable law, the parties shall enter into a Data Processing Agreement (DPA) governing such processing.

6.6 Further information regarding Reelai's processing of personal data is available in Reelai's privacy policy.

7. Third-Party Services

7.1 The Service may integrate with or process data from third-party systems or external sources.

7.2 Reelai is not responsible for the accuracy, availability or reliability of such third-party services or data.

7.3 Interruptions, changes or limitations in such third-party services may affect the functionality of the Service.

8. Intellectual Property

8.1 All intellectual property rights in the Service, including software, algorithms, AI models, design and documentation, remain the exclusive property of Reelai or its licensors.

8.2 The Customer receives a non-exclusive, non-transferable and limited right to access and use the Service during the term of the Agreement.

8.3 The Customer may not:

• copy
• modify
• reverse engineer
• distribute
• resell

any part of the Service without Reelai's prior written consent.

9. Service Availability

9.1 Reelai aims to keep the Service operational but does not guarantee uninterrupted or error-free availability.

9.2 Reelai may temporarily suspend access to the Service for:

• maintenance
• updates
• technical or security reasons

9.3 Reelai will make reasonable efforts to minimize disruptions.

10. Fees and Payment

10.1 Fees, subscription periods and payment terms are defined in the applicable Agreement.

10.2 If payment is overdue, Reelai may charge interest in accordance with the Swedish Interest Act (1975:635).

10.3 Reelai may suspend access to the Service until payment has been made.

11. Limitation of Liability

11.1 To the extent permitted by law, Reelai shall only be liable for direct damages caused by Reelai's breach of the Agreement.

11.2 Reelai shall not be liable for:

• loss of business
• loss of revenue
• lost transactions
• indirect or consequential damages

11.3 Reelai's total liability under the Agreement shall not exceed an amount corresponding to the fees paid by the Customer during the twelve (12) months preceding the claim.

11.4 Any claim for damages must be submitted to Reelai in writing within ninety (90) days from the date the Customer became aware, or reasonably should have become aware, of the circumstances giving rise to the claim.

12. Suspension and Termination

12.1 Termination and subscription periods are regulated in the Agreement.

12.2 Reelai may suspend or restrict access to the Service if:

• the Customer materially breaches the Agreement, or
• the Customer's use of the Service risks harming the Service or other users

13. Force Majeure

13.1 Reelai shall not be liable for delays or failure to perform obligations caused by circumstances beyond its reasonable control.

13.2 Such circumstances may include, but are not limited to:

• infrastructure failures
• telecommunications disruptions
• strikes
• natural disasters
• governmental actions

14. Governing Law and Disputes

14.1 These Terms and the Agreement shall be governed by the laws of Sweden.

14.2 Any dispute arising out of or in connection with the Agreement shall be settled by Swedish courts, with Stockholm District Court as first instance.

15. Changes to the Terms

15.1 Reelai may update or modify these Terms from time to time.

15.2 Customers will be notified of any material changes through the Service or via the email address associated with the Customer account.

15.3 Unless required by law, security reasons or necessary technical changes, material updates will apply from the beginning of the next renewal period of the Agreement.

15.4 Continued use of the Service after updated Terms become effective constitutes acceptance of the revised Terms.